When you are supporting a brand that has two large booths at the world's largest automotive trade show you have a lot on your plate. For Axalta I was responsible for design / branding at the 2014 & 2015 SEMA trade shows in Las Vegas.
In this capacity I provided:
• Booth Image Theme and Concepts / Produced Final Booth Graphics
• From concept to final art to wrap a full-sized auto paint booth that was set up at show in the parking lot
• Designed and produced all pre and at-event magazine ads
• Designed and fabricated VIP Passes and custom lanyards for a private VIP Experience tent
• Built and maintained supporting "Events" website with schedule and photos: www.axalta.us/events
• built and managed informational app used to support more than 70 staff members attending the event with schedules, contact information, team communicaiton and even a group photo album
• Designed and produced autograph cards for all celebrities participating in both events over the course of the week
• Edited daily video of clips and event information that ran on overhead monitors at indoor booth
• Acted as on-site photographer at all events and activities
In this capacity I provided:
• Booth Image Theme and Concepts / Produced Final Booth Graphics
• From concept to final art to wrap a full-sized auto paint booth that was set up at show in the parking lot
• Designed and produced all pre and at-event magazine ads
• Designed and fabricated VIP Passes and custom lanyards for a private VIP Experience tent
• Built and maintained supporting "Events" website with schedule and photos: www.axalta.us/events
• built and managed informational app used to support more than 70 staff members attending the event with schedules, contact information, team communicaiton and even a group photo album
• Designed and produced autograph cards for all celebrities participating in both events over the course of the week
• Edited daily video of clips and event information that ran on overhead monitors at indoor booth
• Acted as on-site photographer at all events and activities
