Theme, booth layout and all graphics including 7' x 49' overhead, 8' x 8' storage room walls and even digital screen displaying looping video were produced to extend and enhance the Axalta Coating Systems name and sub-brands of various paint lines.
A functioning car painting spray-booth built in the parking lot (below) was also wrapped in matching graphics. Additional items: Custom made staff shirts, lanyards, laminated VIP passes, magazine ads and floor graphics all came together to solidify the Engineered for Speed tag line.
A functioning car painting spray-booth built in the parking lot (below) was also wrapped in matching graphics. Additional items: Custom made staff shirts, lanyards, laminated VIP passes, magazine ads and floor graphics all came together to solidify the Engineered for Speed tag line.
